Disney Toys By Fisher-Price^® Makes Learning Fun For Kids This Fall

NEW YORK, NY, June, 2000 – Back to School means fun and learning for kids with the new line of Disney Toys by Fisher-Price^®. Featuring everybody's favorite Mouse, learning has never been more fun!

FUN TO LEARN FRIENDS: Featuring Mickey with his workbench and Minnie with her basket of flowers, kids can learn colors, numbers and shapes with their favorite Disney pals. Mickey's workbench helps teach kids colors and numbers and Minnie's basket of flowers helps teach kids colors and shapes. Both Mickey and Minnie talk and will encourage children to play along. When a child presses a nail or flower, Mickey or Minnie will interact with the child teaching basic learning skills, and ask him or her to play again. (2 years +/July)

For more information about Disney Toys by Fisher-Price, consumers can call 1-800-524-TOYS (8697).

Fisher-Price, Inc. located in East Aurora, New York, is the leading brand of infant and preschool toys in the world. Now celebrating 70 years of excellence in children's products, the Fisher-Price brand includes some of the most popular and widely recognized character brands - - from Bear in the Big Blue House^TM, Blues' Clues^TM and Disney, to Muppets, Sesame Street^® and Winnie the Pooh. Some of the Company's most popular "classic" toy lines include Little People^®, Magna Doodle^®, Power Wheels^® and View-Master^®. The Company also develops and markets an extensive line of juvenile products such as nursery monitors and car seats, that help families get the best possible start in life. Fisher-Price is a wholly-owned subsidiary of Mattel, Inc. The Company's web site can be found at www.fisher-price.com .

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