Barbie® Takes the Stage for the First Time in "Barbie™ Live in Fairytopia™ !"

Mattel and Clear Channel Entertainment Productions to Bring The Magical Land of Fairytopia™ to Girls Nationwide in Spring 2006 Live Stage Tour

EL SEGUNDO, Calif. (June 22, 2005) - Mattel, Inc. announced today that Barbie®, the world's most popular fashion doll, will make her stage debut in "Barbie™ Live in Fairytopia!," a live theatrical stage show for girls and their families. In partnership with Clear Channel Entertainment Productions, Mattel will bring the magical world of Fairytopia™ to life in approximately 80 cities across North America beginning in Spring 2006.

Mattel's venture into live theatrical entertainment follows the successful release of five Barbie™ movies that represent a combined 24 million units sold worldwide and more than 25 weeks of No. 1 status on the Nielsen Video Scan Charts (posted by Billboard.com). The March 2005 release of "Barbie™ Fairytopia™" is the Barbie™ Entertainment brand's most recent direct-to-video success, introducing girls and moms to a new fantasy world of adventure filled with playful pixies and fantastical fairies. The "Barbie™ Live in Fairytopia™!" tour will similarly feature a captivating storyline, original songs and an elaborate stage production with glittery "flying" fairies to delight and enchant audiences of all ages.

"This exciting move into live entertainment is part of our long-term brand franchise plan for Barbie®, and it allows girls to experience Barbie® in even more ways that are relevant to them," said Matt Bousquette, President of Mattel Brands. The 'Barbie™ Live in Fairytopia™!' tour builds on the success of the Barbie™ Entertainment franchise, which includes five chart-topping films, a smash hit CD and now live entertainment."

"We are proud to extend our expertise as a leader in family programming to this new and exciting partnership with Mattel," says Scott Zeiger, Chairman/CEO of Clear Channel Entertainment Productions. "Mattel has been able to consistently delight consumers with bold new entertainment offerings, and we are pleased to partner with them to present this highly anticipated tour."

With a core audience of girls three to eight years old, "Barbie™ Live in Fairytopia™!" will be presented at theaters in major markets across North America, including New York, Los Angeles, Chicago and Dallas. In addition, exclusive show merchandise will be available for purchase at show venues. Performance schedule and ticket information will be available on Barbie.com in the coming months.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever created. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl® and Tyco® R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

About Clear Channel Entertainment Productions

Clear Channel Entertainment Productions, a newly formed division of Clear Channel Entertainment, is a unique live entertainment studio which focuses on the development of content, new entertainment events and fixed based attractions. CCE Productions will develop attractions for touring and Broadway, as well as program and operate new theaters and casino showrooms including a permanent installation of The Phantom of the Opera at the Venetian Resort in Las Vegas. The Division will also oversee acquisition of new intellectual properties including the development and execution of ancillary activities such as film, television and DVD rights. CCE Productions will continue to grow and manage its family entertainment interests including a long term partnership with Viacom's Nickelodeon, develop its comedy business, coordinate the company's global creative activities and publish Show People magazine. Clear Channel Entertainment, a leading producer and marketer of live entertainment events, is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the out-of-home advertising industry. More information may be found by visiting www.cc.com and www.clearchannel.com.

Contacts:

Lauren Bruksch
Mattel
310/252-4612

Michelle Einkauf
Mattel
310/252-3520

Kathy Kwon
Ketchum
310/584-8316