Patricia Field Styles New "It" Girl - Barbie^®!

Barbie® and Patricia Field Launch First-Ever Collection –
Barbie™ by Patricia Field™, Hitting Stores Now

El Segundo, Calif. (November 14, 2007) - Famed fashion stylist Patricia Field and the world's No. 1 fashion-themed doll Barbie® join fashionable forces to introduce Barbie™ by Patricia Field™ - a first-ever, cutting-edge collection of Barbie®-inspired adult women's apparel, accessories and handbags. The new collection, which includes sportswear, vintage-inspired dresses, signature jewelry and handbags, is available now at Macy's East, Hot Topic stores and Patricia's "House of Field" boutique in downtown New York. The collection is comprised of two different women's contemporary lines - Barbie Luxe™ by Patricia Field™, available exclusively at Macy's East, and Junior's Barbie™ Wear by Patricia Field™, available at Hot Topic. Both lines are available at Field's boutique and balance Field's inventive, fun style with the timeless sophistication of Barbie®.

"We are thrilled to add Patricia Field to the Barbie brand's unparalleled history of partnerships in the fashion, design and beauty community. Both Barbie and Patricia Field have influenced fashion trends for decades and, together, the Barbie by Patricia Field collection merges Patricia's visionary sense of style with the Barbie brand's ability to always reflect style and cultural relevance," said Richard Dickson, Senior Vice President of Marketing, Media and Entertainment, Worldwide for Mattel. "The Barbie by Patricia Field collection is an unapologetically fun and stylish way for women around the world to continue their Barbie fantasy."

The Barbie Luxe™ by Patricia Field™ collection features four fashionable themes including: a bold, black-and-white tapestry print; gold-and-pewter quilted embroidered Barbie® pattern; a colorful, retro Barbie™ graffiti-inspired look; and a new classic design featuring the Barbie® ponytail silhouette logo with laurels. Signature pieces within the collection include a classic zip-up jacket, long-sleeve thermal tops with all-over metallic screenprint, a 1950s-inspired stretch-satin "little black dress," bold handbags with luxurious lining, signature Barbie™ jewelry featuring a charm bracelet, necklaces and earrings and a compact.

"It's been my honor to dress some of the most glamorous women in the world and Barbie is certainly among the ultimate 'It' girls! When designing my new collection, I was truly inspired by Barbie doll's own sense of style through the years and felt strongly about introducing a contemporary interpretation of the 'now' woman through Barbie inspiration. I've created a collection that combines a variety of up-to-date styles of clothing and accessories that the 'now' woman will relate to and enjoy," said Patricia Field.

"Macy's and Barbie are American icons of fashion. Bring in Patricia Field's cutting edge spirit, and we have a collection in our stores that delivers fashion and fantasy to our customer. The Barbie Luxe by Patricia Field collection features the season's latest trends including modern silhouettes, metallic tones, flirty and colorful prints, and exquisite details, and the best part is that it's available only at Macy's," said Nicole Fischelis, VP/Fashion Director, Ready-to-Wear, Macy's East.

About Patricia Field
Two time Emmy winner and Oscar nominee Patricia Field is not only an award winning film and television Costume Designer, she has her own clothing label and has owned her eponymous, cutting edge boutique since 1966. She is currently working on the new ABC Darren Star series Cashmere Mafia and the Sex and the City feature film as well as the Barbie Luxe clothing line with Mattel. Patricia raised the standards for the world of television glamour when she costumed Sex in the City, the most fashionable show in television history. Critics praised her stunning and always entertaining costuming for the show, as it was a large part of the show's status as a cultural phenomenon. Fashion editors, socialites, and celebrities alike adopted Patricia's clothing and style philosophy and regularly sat front row at her House of Field fashion shows. She is a true pioneer, bringing forth a new style of dressing to American women.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. © 2007 Mattel, Inc. All Rights Reserved.

About Macy's
Macy's the largest retail brand of Macy's Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by seven regionally based retail divisions - Macy's East, Macy's Florida, Macy's Midwest, Macy's North, Macy's Northwest, Macy's South, and Macy's West - and an online store at macys.com.

Lauren Dougherty
Michelle Llorin
Mattel Public Relations
310-252-4612/3520

Rachel Cooper
Ketchum Public Relations for Mattel
310-584-8317

Elina Kazan
Macy's Public Relations
212-494-4624

¹All categories as defined by The NPD Group. Cumulative Year End 2006 data gathered from worldwide sources including The NPD Group US Consumer Tracking Data, The NPD Group European ePOS data, GfK Group Australia, and Neilsen Company Toytrack Canada, using similar categories and averaged to US Dollars (exchange rate as of June, 2007)