RIGHT: Marketing image of a couple outside of Ti•any’s New York flagship store. LEFT: Magazine advertisement for the Ti•any diamond engagement ring in the classic Ti•any Setting with channel-set diamond band ring. The celebrated Ti•any Blue Box. The Power of the Brand THE TIFFANY & CO. BRAND IS WORLD-RENOWNED. CUSTOMERS TRUST AND RESPECT IT, AND THAT IS A CRITICAL ELEMENT IN JEWELRY RETAILING. WE BELIEVE THERE ARE STILL MANY POTENTIAL CUSTOMERS WHO HAVE YET TO DISCOVER TIFFANY. OUR STRATEGY IS TO ENHANCE THEIR AWARENESS THROUGH TARGETED ADVERTISING AND PUBLIC RELATIONS PROGRAMS. THIS INCLUDES LEVERAGING TIFFANY’S POSITION OF AUTHORITY BY EDUCATING CUSTOMERS ABOUT THE FINER POINTS OF OUR PRODUCTS. THE COMPETITIVE ENVIRONMENT IS ALWAYS CHALLENGING, BUT IT’S ALSO FRAGMENTED, AND WE INTEND TO MAINTAIN A STRONG VOICE AND A VISIBLE PRESENCE FOR CUSTOMERS AND POTENTIAL CUSTOMERS SO THAT THEY MAY EXPERIENCE THE JOY OF SHOPPING AT TIFFANY. 8 TIFFANY & CO. ANNUAL REPORT 2004

Previous Page | Next Page